To help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, alongside their unique partnership with the leading digital platforms, is part of ongoing efforts to prevent minors from seeing or interacting with alcohol marketing online.
Helping producers add safeguards to social media marketing
IARD has worked with the World Federation of Advertisers (WFA) to produce a series of videos that will help all alcohol producers – whether an IARD member or an independent brand – and their agencies to implement effective safeguards to prevent minors from seeing alcohol marketing online.
How to put safeguards in place on:
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IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
