This IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.
IARD Policy Reviews cover the evidence on the impact of policy measures on drinking patterns and outcomes. They offer an overview of the key literature and provide the reader with an extensive bibliography that refers to original research on each topic. The Reviews attempt to present the balance of the available evidence. They do not necessarily reflect the views of IARD or its sponsoring companies.
Last Reviewed: August 2016Download
© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.